Finnmaster boats are a testimony of the strength that lies within the Finnish boatbuilding tradition. That heritage is passed on from generation to generation, and it’s still a big part of our daily life: year after year, that knowledge and passion is carried on to each and every boat we design and build at our boatyard.
While the art of boat-making has its roots in history, our eyes are not glued in the past. Instead, we keep looking forward at new ideas, technologies, and ways of being better.
Brand ambassadors
Vertti Harjuniemi
Brand Ambassador – Wellness, personal trainer, nutrition coach and media personality
Vertti is a familiar face on TV, sometimes about reality survival games and coping challenges, sometimes about body and mind and well-being. He is used to being seen as a keynote speaker at various seminars around Finland, with topics familiar from his book, such as guiding one’s own life and managing change processes.
In his professional life, he is a hardworking builder, for whom domestic materials and quality of work are at the center. So it is natural that Vertti boats on Finnmaster’s Husky R6. The boat’s solid structure, Finnish craftmanship and innovations combined with the Mercury engine provide a powerful package for enjoying the nature of Lake Saimaa. “Boating offers experiences for me and my family, as well as good peace of mind for everyday life. This is already my third Husky boat. Now I changed to a slightly larger model in the range, with a Mercury Racing 150 hp engine. I boat around different waterways in Finland and the Husky has been the perfect companion to pull along on fishing trips in the north or on any adventures with family and friends.”
Sisu Seliö
Brand Ambassador – Sailor, Zoom8 Dinghy World Champion
I Sisu Seliö is a young Finnish sailor whose passion for the sea and sharp instincts on the water have already brought him remarkable success. In 2025, he won the Zoom8 Dinghy World Championships, the Estonia Optimist Dinghy Championship, and was the best Finnish sailor at the Optimist World Championship. At home, Sisu has been unstoppable, capturing his third consecutive Finnish Optimist Championship gold this year. His calm focus, natural feel for the wind and water, and love for being out at sea define his sailing style. Sisu is now aiming for a sports high school to take the next step on his journey. His ultimate dream is to one day represent Finland at the Olympic Games.
Jari Kostamo
Brand Ambassador –
Fisherman
“I spend a lot of time on a boat, and that’s why it’s important to me that the design takes into account both fishing and family boating with various activities. The Husky R6 is the perfect aluminum fishing boat and an excellent example of product development cooperation between Finnmaster Boats Oy, which resulted in this unique boat package.”
Sami Seliö
Brand Ambassador –
F1 Boat Racer
Sami Seliö is the most experienced racing driver in the F1 boat series with over 28 years of F1 career. “Based on my experience behind the wheel, I can say that Finnmaster, Husky and Grandezza boats are not only the leading Finnish boat brands in their own categories, but they are also superior in terms of drive ability, quality and safety.” Sami his F1 team and worldwide network have extensive experience with motorboats in both civilian and racing boating, which we also use in the product development of the Finnmaster Husky and Grandezza boats. Two-time F1 motorboat world champion Sami Seliö acts as the Finnmaster brand ambassador. Long-term cooperation with Finnmaster Boats and Sami’s love of boating also led him to work on Finnmaster boats.
We take great pride in our craftsmanship and put a lot of time in thinking about how the owners experience the boat: how it handles in different conditions, how the family and guests can enjoy their time on board, and how it feels to wake up in the cabin.
Our skilled boat builders and designers take great pride in their masterful craft. Every boat that leaves the boatyard is built and designed with decades of knowledge, experience and with a clear vision; we build the safest boats with the smartest solutions – without compromising modern design.
Our boats are tested in a real marine environment, in the archipelago outside our boatyard. We feel a boat must undergo vigorous testing before it reaches you. We do not make any compromises when we build a boat for you and your family.
In an archipelago like ours, which is as wild and melancholic as is it beautiful and marvellous, boats are so much more than a means of transport. They are freedom, passion, and tradition, but above all, a lifestyle.
As painstaking as designing a boat to perfection is, when our customers step on board, that lifestyle, a sense of freedom, is what we wish for them to receive – riding the waves, smelling the sea air, in peaceful solitude or good company.
